|
|
News |
|
Alison Newman of Ciana, Inc.
Honored At Marketing Retreat In Connecticut
|
| |
Centerbrook,
CT - March 2004 - Alison Newman of Ciana, Inc.
recently attended a unique hands-on workshop and marketing retreat
with other nationally respected salon and day spa owners from
across the United States.
Larry Oskin, president of Marketing Solutions in Fairfax, VA
recently presented a highly interactive marketing, advertising,
promotions and public relations program for salon and day spa
owners at the Strategies Training Center in Centerbrook, CT.
Oskin shared progressive ideas on strategic marketing through
salon and day spa imagery campaigns, salon marketing programs,
marketing calendars, the Internet, advertising, advertorials,
promotions, recruitment marketing, retail merchandising and
special events. This fast-paced two-day session thoroughly covered
innovative ideas on strategic public and media relations through
the local, regional, national and international media for both
consumer and beauty trade exposure. Alison Newman and the other
business owners actively shared success stories and innovative
business building ideas while helping to critique each other¡¦s
current marketing programs.
Making National Headlines: One important result of this session
is that Alison Newman of Ciana, Inc. will be nationally and
internationally honored by Celebrity
101 Hairstyles Magazine in a future article this year on "Top
Salons & Day Spas In America." This premier consumer
magazine is sold in supermarkets, drugstores and bookstores
in over 40 countries around the globe. Further, Ciana, Inc.
and their team of hair designers have received an exclusive
invitation to participate in a future Passion International
Stylebook photography session in Washington DC. These trendsetting
stylebooks are considered the top hair fashion directories,
and are found in the reception areas of virtually every salon
in every country across the world.
Neil Ducoff, president of Strategies noted, "I am very
honored to have had Alison Newman of Ciana, Inc. here with us
to share her success stories. Every salon and day spa business
needs to invest in building their brand and image through a
consistent, creative marketing strategy." Oskin noted,
"This was a unique opportunity for Alison Newman to participate
in a fast-paced and personalized approach to strategic business
planning."
Oskin, Ducoff and the Strategies team appear on stage at many
national and international conventions.
For more information or a complimentary beautycare consultation,
visit Ciana, Inc. at 111 Main St., Los Altos, CA . You may also
call 650.941.1285.
Return to News
FOR ADDITIONAL INFORMATION,
PLEASE CONTACT:
Alison Newman
Ciana, Inc.
650.941.1285
ciana@earthlink.net |
|
|
 |
|
| |
|
| CIANA, INC. | SALON: 111 MAIN ST. / SPA: 107 MAIN ST., LOS ALTOS, CA 94022 | 650.941.1285 |
|
|
|
